Made smart to keep things simple.

We are Smartwares Group; a consumer goods company that creates affordable, well-designed appliances and solutions that make daily life easier, better and more fun! We’re a leading player in smart safety, lighting & home appliances. Read more about our company and filosophy. 

Our Philosophy

Our goal is to create value for our customers by delivering up-to-date home appliances and electronic products, affordable and easy to use for everyone.


We are constantly looking for smart ways to support our customers, to get the most out of the collaboration and to achieve the best results.



We always deliver what we promise; we invest in strong and long-lasting partnerships.

Value for money

Delivering quality products at a competitive price level, by focusing on excellent execution throughout our total value chain.

A safe and comfortable home for everyone.

sales organisations

Countries we are active in


New Products every year

Discover our brands

We have 5 well-known brands under our roof with the perfect balance between price, quality and design. All together they bring a solution for almost every problem in and around your home; our products make daily life easier, better and they bring more fun.

Contact us

Swaardvenstraat 65
5048 AV Tilburg
The Netherlands

Phone: +31 (0)13 59 40 300