Our website uses various kinds of cookies. These cookies are part of the website. Since we want to guarantee your privacy and make your visit to the website as user-friendly as possible, we think it is important for you to know why we use cookies and which cookies we use in order to be able to offer you an optimal user experience. The objective of cookies is to provide us with as much information as possible. On the one hand, the cookies are used for marketing purposes and on the other, to improve the use of the website and to analyse the use of the website in an anonymized way.

What are cookies?

Cookies are small text files that a website places on a computer, telephone or tablet of the visitors to that website. A cookie contains various identification data, which websites use to identify their visitors. That can be done via every suitable medium. This information, which is very valuable to us, could violate your privacy and for that reason, the use of cookies is regulated by Dutch (and European) legislation.

Why use cookies?

Thanks to the use of cookies, you do not have to enter or download the same information every time you return to our website. Furthermore, cookies help us to find out about user experience and how to improve it. We can also use cookies for marketing purposes.

Why accept cookies?

If you wish to make optimal use of our website, we recommend accepting our cookies. You can accept the use of cookies when you visit our website. Your Internet browser saves the cookie settings and remembers this, so that you do not have to accept the use of cookies every time you visit the website.

The different types of cookies used on our website:

Below, you can find a description of the different types of cookies you can encounter on our website and their function.

Functional cookies:

Functional cookies are necessary to make the website function correctly. It concerns functionality such as remembering your login details, saving a product in your wish list or informing you that the order process has not been completed.

Cookies are saved automatically. You can delete cookies at any time.

An explanation of the different types of functional cookies we use and how long we save them on your computer is given below:

  • Website session:

These cookies save information during a visit to the website. As a result, you do not need to enter the same information twice in a form during a single visit to the website. Even if you refresh or reload the webpage.

  • Cookie notification

These cookies ensure you do not see the same cookie notification message each time you visit the website. Without this cookie, the cookie notification is not closed, as a result of which you are not able to use the website correctly.

  • Browser settings

When you visit the website, we save your browser’s settings so that you get the best viewing experience on your screen.

  • Website session

These cookies save certain login details, so you do not have to log in each time.

Analytical cookies:

We use analytical cookies with the aid of third parties to analyse your visit to our website. These statistics give us more insight into how often people visit our website and where we can improve our website. By analysing the website, we are able to optimize the user experience and, where necessary, make improvements. Cookies are saved automatically. You can delete cookies at any time. The information is not shared with third parties. The analytical cookies we use save the following information:

  • IP address

Your device’s IP address is saved and is anonymized.

  • Technical properties

The technical properties of the device that is used to visit our website are saved. This includes the screen resolution, the browser and the type of device.

  • Google Analytics

We use Google Analytics to analyse your entire visit to our website. The data is anonymized, so we do not know who you are. The data includes the time you spent on our website, from which webpage you accessed the website and which webpages you visited on our website. This allows us to optimize our website.

  • Use of functionality

You can do a number of things on our website. For example, you can add a product in your shopping basket, place an order, view previous purchases and search for a product via the search field. By saving this information, we can make your next visit to our website even better by showing you information that is relevant to you. We can use the knowledge we gain from this to improve the functionality explained above.

Tracking cookies/social media cookies:

Besides functional cookies and analytical cookies, we also use cookies for marketing purposes and to make integration with social media possible. This allows us to send you relevant and personalized information and to make it possible for you to send information to social media via our website. These cookies are saved automatically. You can delete cookies at any time. The information is not shared with third parties.

  • Social media cookies:

Social media cookies are placed on our website by the social media websites. When you click a social media button on our website, a social media cookie is saved on your device. After that, the social media party can recognize your IP address at the moment you wish to share information via the relevant webpage. For more information about the cookies that these social media companies place on our website, please see their own cookie statements on their websites. A list of the social media parties that use our website is given below:


  • Advertisement cookies (remarketing)

In the future, you may encounter special promotions and advertisements on our website. This cookie is also included in our newsletter. You may also encounter Princess advertisements on third-party websites due to the fact that you have visited our website. These third parties are affiliated to an advertising platform to which various other websites are also affiliated and, as a result, you may encounter advertisements that are relevant to you. This is done using your online search and purchase behaviour. We use cookies to make these advertisements and special promotions relevant to you.

Refuse or switch off cookies

Cookies are saved automatically. You are able to switch off our cookies yourself. Keep in mind that when you do this, our website will not work optimally. For further information about how to refuse cookies, please refer to your browser ‘help’ section or see How you can switch off or delete our cookies, is explained by browser:

Please note that refusing to accept cookies may have a negative impact on the usability of our websites. If you delete cookies we will not be able to recognise that you have previously agreed to our Privacy Policy and Terms of Use so we may ask you to consent again upon returning to the relevant website.

Contact us

Swaardvenstraat 65
5048 AV Tilburg
The Netherlands

Phone: +31 (0)13 59 40 300